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When the Deal is Done You Have Only Begun

Thu, 2012-02-02 08:00

Your relationship with a collector doesn’t end when the work is purchased.

It has just begun.

Discuss.

Today’s Deep Thought Thursday was inspired by my presentation at smARTist Telesummit 2012: “Unforgettable: 6 Actions to Guarantee Collectors Remember You.” Sign up here to be notified when the home-study edition is available.
Categories: Art Related Newsfeeds

Don’t Trust Social Media Alone to Deliver Your Important Message

Wed, 2012-02-01 08:30

Some friends will see it on Facebook, most won’t.
Some followers will catch your tweet or your +1 post, most won’t.
Some people will read your email or blog post, some won’t.

©2010 Cheryl Laube, Why. From the "Being Woman” Series III. Archival digital print, 17 x 22 inches.

Six artists scheduled a one-night-only art show in the boutique hotel just down the hill from me. I know two of them fairly well.

I received an email announcement (bulk blast) from one of the artists about 3 weeks before the event. I added the date to my calendar.

Then . . . silence. I heard not a peep from anyone else.

I looked forward to the event, even though I wondered why I didn’t hear more about it since it was so close to me.

Being the Art Biz Coach, I entered the artists’ makeshift gallery on the night of the shindig and couldn’t wait to tease one of them. “I’m here even though you didn’t invite me,” I said.

Her response was one of surprise. She said she had been talking about it on Facebook for a long time. Of course, she was very apologetic and perplexed as to why I didn’t hear about it from her.

Facebook as Curator

Chatting something up on Facebook is fantastic, but it can’t be your only promotion avenue.

Have you noticed how Facebook decides what they think you want to see? If someone has hundreds of friends, it’s darned near impossible to get to the top of someone’s Home page feed every day.

When is the last time you spent the day going through the feeds of all of your friends and page likes? (Please say Never!)

And when is the last time you really paid attention to invitations for Facebook events? C’mon, be honest.

Diversify Your Marketing Message Delivery

You must use all of the weapons in your marketing arsenal to get attention. This means a combination of social media, email, and snail mail (postcards, in particular).

Very few people will see it in all of these formats, and you’ll be blessed if those on your list act on a single notice from you.

Don’t trust social media alone to deliver an important message. Don’t trust email or snail mail alone, either. You need a combination – a 1, 2, 3 PUNCH!

Have you had a similar experience?

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Categories: Art Related Newsfeeds

10 Things to Know Before You Throw Your Hat in the Art Licensing Arena

Mon, 2012-01-30 08:30

By Tara Reed

So you’ve heard about art licensing and think it sounds amazing! You can create art and have several people pay you for the rights to use it. You don’t have to do any of the marketing, selling or credit card processing. Heck, you’ve heard about people who make millions doing it so why shouldn’t you?

Well… it’s not that easy.

I will begin by telling you it is possible to earn a living licensing your art and that it can be done. I built my business from the ground up and absolutely love the whole process.

I will also tell you that it isn’t for everyone. One of my missions in writing, teaching and speaking about art licensing is to give artists a realistic view of what this business is and not a pie-in-the-sky “anyone can do it!” perspective.

Reality Check

1. It takes time to start making money . . . and by time I mean it can take 1-3 years so you need an alternate source of income while you see if your art is a fit.

2.  Speaking of art being a fit, not all art is suited to licensing. Art for licensing is art that will work on and help sell products. That is the whole point. Manufacturers looks for designs to use on their products so consumers will buy them. There isn’t a lot of abstract art being licensed, for example. But you will never see snowmen or roosters leave the stores because people always seem to want to buy things with snowmen and roosters. (Not necessarily together, of course.)

3.  There is a lot of competition. In recent years more artists have become aware of the idea of licensing and there are more people talking about how to do it.  A lot of artists who used to work for manufacturers have been downsized and have entered the pool of artists licensing their work. This means your art has to be that much better. Manufacturers have a lot of choices so you need to put your best art forward to land that deal.

4.  You might be asked to create quickly. There are many times when deadlines will be tight so if you don’t like creating on the turn of a dime, you might not love the process of licensing your art.  Or, if you choose not to do things quickly (which is your choice since you are in business for yourself) you simply won’t get the deal.

5.  You need to be determined and you must be able to handle rejection . . . or crickets. (Meaning no response at all.)  Art licensing is not for the faint of heart. It takes a lot of work to create your art and market your art. It takes a firm sense of self and the ability to listen to and learn from feedback when your art isn’t selected. You also need to be able to keep creating and marketing when you submit art and never hear anything back.

6.  Changes to the art is more of a rule than an exception. In point #2 I mentioned that the whole purpose of the art in licensing is to help sell products. That could mean that a manufacturer who is interested in your work might ask for changes based on trends they are seeing in the marketplace or requests they are receiving from retailers. 

I would guess that about 80% of the work that I do is changed in some way between when I show it to a manufacturer and when it lands on a store shelf. It might be a color change, size change, or layout change. You have to know that you and the manufacturer are partners, trying to create the best product possible in hopes of lots and lots of sales. That is, after all, how you earn your living.  (Most art licensing deals are done as a royalty based on sales so the more products that sell, the higher your royalty check!)

I’m feeling like the first 6 points could be construed as a bit negative but they are simply some realities of this business. It is better to know about them before you devote a lot of time and energy to creating art for licensing, right? If you know you hate to work on a deadline you can save some time and look at other money making options for your art.

The Good Stuff

Let’s finish up with some things that I absolutely love about licensing! (You will find that some of these points were mentioned before as well.)

7.  When licensing your art is really working, you will be paid for the same art by multiple manufacturers. This is a concept I love. I love that I can create a holiday collection and license the rights to use the same art to different manufacturers for different projects. It makes sense to me. Why sell the art outright to a company who will only use it for paper plates and napkins? Instead I can license it to a company who makes paper plates and napkins, then to another who makes ceramic plates, and another who makes rubber stamps, etc. It is like a game to come up with art that will work across a variety of products and then connect with the people who choose the art.

8.  You get to collaborate with manufacturers. This is one of my favorite things. Like many artists, I work alone in my studio, which is in my home. Not a lot of water cooler talk or heading to lunch with the gang. My co-workers become the licensing managers and art directors across the country who I talk to and brainstorm about art and product design. Very often I have art that they like and then we come up with some changes or additions to make it really fit for them. It’s so exciting to later see it in the stores and remember the conversations when the ideas were born.

9.  You don’t have to focus on one product and manage all aspects – from production to marketing to sales to shipping and returns. Starting a greeting card business is a full time job. You have to study the market, create the art, invest in production and then figure out how to get the word out about your great creations. You don’t have time to also manufacture ceramic dishes, handbags and picture frames too! With licensing, you focus on the art and find the people who are making and selling and shipping – leaving you time to get back to creating the art.

10.  It is so incredibly cool to go into a store and see products for sale with your art on them! After 8 years licensing my art I am still delighted each and every time it happens and hope I never become immune to the feeling. I’ve heard artists say it’s selling out to have your art mass produced but I wholeheartedly disagree.  I think it is a very fun, interesting and satisfying way to make a living.

Tara Reed finds some of her designs on products on the shelf.

There you have some pluses and minuses of pursuing a career in art licensing. There are those who will read this and think to themselves, “This is simply not for me.” If you are one of them, I wish you much success in whatever you decide is a fit. Others will be intrigued and want to learn more. If you fall into that category, I invite you to visit my website and blog to learn more.

About the Guest Blogger
Tara Reed is a successful licensor of her art and teaches artists how to follow her path at ArtLicensingInfo.com. You can visit that link, sign up for her bi-weekly newsletter, and receive her Beginner Basics audio program for just $10. Her creative juices flow in her Portland, Oregon studio.

 

Categories: Art Related Newsfeeds

19 Art Documentaries You Shouldn’t Miss

Fri, 2012-01-27 07:00

With so many good documentaries about art available, it’s time to update my list. Add them to your queue, watch them online when you can, or find clips on YouTube.

These are too good to miss.

Tops on My List

The PBS series art: 21. A pioneering series on artists making art today. Don’t miss a single episode.

How to Draw a Bunny  – The mysterious art, life, death of Ray Johnson. I haven’t seen it in a long while, but it made an impact and is still at the top of my list.

The Woodmans – I watched this in 2011 and had to move it toward the top of the list. The artistic family of ceramist Betty Woodman, the tragic death of her talented daughter, photographer Francesca Woodman, and how their art triumphs. (The rest here are in no particular order.)

My Architect – The life of Louis Kahn, through his son’s eyes.

Glaring omission from the original list (thanks for catching it, John) – #20: Rivers & Tides – Follows “landscape sculptor” Andy Goldsworth as he creates ephemeral works of art using objects found in nature. Terrible website, by the way – not at all reflective of the film.

A documentary on Morris Louis that I saw in his traveling retrospective. But I have no title or resource for it. It’s just terrific and I’d love to see it again.

Painters Painting - An amazing 2-part film featuring key figures in American art from 1940 to 1970.

Helvetica -Yep, a whole film about the typeface. Very fun to hear all of these designers talking about typefaces and visual communication.

Herb & Dorothy - Who hasn’t seen this lovely film about two unlike art collectors?

Valentino: The Last Emperor – I adored this movie about fashion designer Valentino. It’s gorgeous to look at.

Exit Through the Gift Shop – Banksy’s film about street art. Is it a documentary or not? It certainly makes us question how art is made.

Waste Land – More than a film about art, this is about an artist (Vik Muniz) affecting social change through art. The stories are heartwarming, the people are beautiful

Others Worth Watching

Rothko’s Rooms – About Mark Rothko’s Seagram paintings at the Tate Modern and the demand he put on exhibiting his work. Often available for viewing on OvationTV

Maya Lin: A Strong Clear Vision

Any film about Christo and Jeanne-Claude – All of them show the amazing, unconventional (and laden with red tape!) process that these artists go through to make their vision a reality.

The Rape of Europa - The story of American GI’s whose duty it was to return art stolen by the Nazis.

The Art of the Steal – Definitely a one-sided view of relocation of the Barnes Collection from Merion, PA to Philadelphia.

Sketches of Frank Gehry – The Sydney Pollack documentary about the famed architect.

Matthew Barney: No Restraint – An inside peek at Barney’s work, with his partner and collaborator Björk, aboard a whaling ship. A little too bloody for my taste, if I recall.

Over Your Cities Grass Will Grow – About the personal universe created by German artist Anselm Kiefer on the grounds of his estate in the South of France. Haunting soundtrack!

Add your own art documentary choices in a comment.

If you like this article, please tweet, share, or +1 using your link of choice below.

Coming up next: Fictional movies with an artist as the central character – real or imagined artists.

Categories: Art Related Newsfeeds

If Everyone is an Artist

Thu, 2012-01-26 07:00

Joseph Beuys famously said “Everyone is an artist,” referring to his belief in a universal human creativity and the power of art to bring about revolutionary change.

Beuys Felt TV performance. Photo by Lothar Wolleh.

Lately, many thinkers have been using the word “artist” to describe someone who acts as a force of change – who does something different to shake up the status quo and make us look at life and work in new ways. Read Seth Godin’s definition of art. Read his book Linchpin to see how he uses “artist.”

Godin is so influential (I am a huge fan and follower) that many, many people have adopted his definitions of art and artist.

Deep Thought Thursday

Here’s the problem: If everyone is an artist, where does that leave you? What do you call yourself?

How does what you do differ from the “artist” who discovers the cure for an epidemic or the “artist” who maneuvers a brilliant business takeover?

Categories: Art Related Newsfeeds

15 Steps to Take After Completing Your Artwork

Wed, 2012-01-25 05:00

On the heels of last week’s post about the importance of systems link to last week, here’s a system framework inspired by a question from Kerry Thompson.

What do you do after you’ve finished a work?

©2011 Kerry Thompson, Café Friends Nursery. Acrylic on cotton canvas, 61 x 77 centimeters

Finish the Details

The work shouldn’t be considered complete until you do the following with the physical piece.

  • Sign it!
 Sign your art wherever you can, and however you do it best.
  • Add the date on the front, back, or underneath – where and when it’s appropriate for your medium. 
Many artists don’t like to date their work on the front because it doesn’t look as fresh. That’s fine, but date it somewhere. Dating is a way that helps you claim credit for copyright and will be used by the curator that mounts a retrospective of your work in 30 years.
  • If appropriate for your medium, make an identification card for the back that includes the complete credit line: Name, title, media, dimensions, and price. 
This is enormously helpful for venues.
Document It
  • Record details in your inventory database. 
Don’t let that artwork out of your site until you have done this.
  • Have artwork photographed, or do it yourself if you have the proper equipment.
  • Name image files according to your standard.
Images are easier to find if they are all named in the same manner. I suggest starting the file name with your name:

lastname-abbreviatedtitle-imagesize.jpg

  • Add the image to your inventory record for that piece.
  • Resize images to three or four standard sizes that you use most often.
Create a digital file folder for each artwork and differentiate your digital images using your naming convention. This takes some time to do now, but it will save you time and frustrations in the future. 

Using the example above, your image files might look like this:

hart-redsky-600.jpg
hart-redsky-300.jpg

hart-redsky-72-300px.jpg

hart-redsky-72-200px.jpg

Tell People About It
  • Blog about the work. 
Be sure the complete credit line is visible with the image, and that viewers will know it’s for sale.
  • Edit the text from your blog into a descriptive sentence that you can use on your website or social media profiles.
  • Add the descriptive sentence to your inventory database.
 When you do this, the sentence will always be with the work, and you can copy and paste it with abandon.
  • Upload the image to your website. 
Double check to make sure that your name and credit line is visible whenever the image is enlarged.
  • Upload the image to any online sales venues you use. 
(Etsy, RedBubble, etc.)
  • Share your newly completed work on social media sites.
Art Marketing Action newsletter subscribers can download a checklist of the above list through January 1. Subscribe now to get your copy.

What did I forget? Please leave a comment below or send a tweet to @abstanfield.

Categories: Art Related Newsfeeds

You Are in Charge

Mon, 2012-01-23 10:21

There are six principles of no-excuse art marketing that guide my teaching and my book.

The first principle, I believe, is the most important. It states:

You are in charge of your career. You have control over words, prices, artwork, and your image. People will take as much from you as you give them, so guard this power to remain in charge of your destiny. Accept 100% responsibility for your actions and make no excuses.

It might seem as though your power is in the hands of galleries, curators, granting agencies, collectors . . . anyone but you! But all of these people have only as much power over you as you give them.

In his book The Success Principles, which I never tire quoting, Jack Canfield writes:

You only have control over three things in your life – the thoughts you think, the images you visualize, and the actions you take (your behavior). How you use these three things determines everything you experience. If you don’t like what you are producing and experiencing, you have to change your responses. Change your negative thoughts to positive ones. Change what you daydream about. Change your habits. Change what you read. Change your friends. Change how you talk.

Commit to yourself that you will guide your own path – that you won’t accept situations that make your stomach turn, that you won’t adopt others’ definitions of success, and that you won’t bow to conventional ways of doing things in the art world if they don’t match your values and vision.

You know what’s best for you. Go after it! Seek guidance and inspiration when you need it, but trust your wise self.

Never blame anyone for your perceived failures. When you assume control, you bask in your successes – knowing that they were hard-earned. Likewise, you must also accept responsibility when things go wrong.

Seems like a fair deal to me.

Categories: Art Related Newsfeeds

Twitter Tweekly via @abstanfield

Sun, 2012-01-22 07:00

#Photographers How important are the national portfolio reviews? What do they do for your career/biz?

.@wtek challenges all #artists to make a bowl on Super Bowl Sunday – 2/5. Accept? hammermarks.wordpress.com/super-bowl-cha…

Holy Cow! How to Succeed at Selling to a Niche Market twrt.me/2216b2 via @ArtsyShark

Physical media has stronger emotional impact than e-marketing ow.ly/8q3RR via @marciasmantras

How to use Pinterest in your art marketing via @meganauman ow.ly/8pNdY

Got your G+ vanity URL yet? ow.ly/8vb0E It looks like this: gplus.to/abstanfield

Amazing intvw re de Kooning show. Gives insights into how curators work/think. Must read ow.ly/8wij8

Bumblejax can print your digital image on acrylic, bamboo or aluminum. Coupon on my fan page: ow.ly/8wtHi (expires 1/30)

24 best publicity tips fr 2011 via @PublicityHound ow.ly/8wBEP

Wanna know your neighbors’ names? neighbors.whitepages.com Fun! And a little scary

Love this post from Kate Vrijmoet, which shows the extent she goes to to get a pose from her model ow.ly/8zdu4

Artists should bookmark Professional Guidelines fr @HarrieteE ow.ly/8AwGv

Read abt Damien Hirst’s Spot Challenge for art collectors hyperallergic.com/44431/required…

Tips for artists using social media. I’m quoted in this article ow.ly/8AXO8 via @mashable

Follow @abstanfield on Twitter for the quickest news for your art business.
Categories: Art Related Newsfeeds

Stop Making Art : Deep Thought Thursday

Thu, 2012-01-19 12:18

Today’s DTT comes via Twitter and @JuliaKirt.

When is it okay to stop making art?

 

Categories: Art Related Newsfeeds

Are your systems flawed?

Wed, 2012-01-18 05:00

Systems can save your butt, but only if you work them as they were intended.

What needs to get done that isn’t? For example:

  • You’re not updating your contacts database often enough. Every time you go to send a mailing, you have to spend a couple of days adding names.
    →You need an efficient system for collecting names in a timely manner.
  • You’re missing important deadlines.
    →You need a system for recording, reviewing, and meeting deadlines.
  • You’ve neglected your blog.
    →You need a system for capturing ideas, writing drafts, and editing posts.
System Components

Most systems need:

  1. Defined results: What do you want to happen?
  2. Software or paper & pen to record data.
  3. Identification of other people involved and their tasks.
  4. Clear articulation of the steps and how they build on one another.
  5. Commitment to a regular check-in (e.g. Thursdays at 10 a.m.).

It’s that last item on the list that is often the kink in the process.

Systems Check

Systems don’t work by themselves. You have to work the systems.

You must be committed to the system you put in place, which is why my system might not work for you. It has to be a good fit. You must turn any system into your system.

If you discover that your system is flawed, change it! Find out which component isn’t working for you and give it a tweak.

If you catch yourself saying, “I’m not good at X or Y” or “I’ll never be able to Z,” do a little digging. Is it because you don’t have a trusted system?

Do you have a good system you’d like to share? Has it been difficult to create a working system for some aspect of your art business? Please leave a comment below.

This post was delivered as the Art Marketing Action Newsletter to subscribers. Get your copy each Wednesday and my special report “23 Ways to Rock Your Art Career” when you subscribe.
Categories: Art Related Newsfeeds

16 Non-Gallery Sales Avenues from 1 Artist

Mon, 2012-01-16 07:00

Artist Carol McArdle has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals.

Carol’s prices range from $350 to $10000, with an average of about $1800 (it’s a guess, she says). Art sales are her sole source of income.

Carol McArdle, Florida Fantasy. Oil on canvas, 34 x 34 inches. ©The Artist

Here’s how Carol has broken down her sales (all notes are hers):

Friends and friends of friends……………….6
Contacts who found me via my website, 2 private and 3 dealers…………..10
An annual one-night group show at a country club (2 one year and 0 the next but a contact I made there bought 2 almost a year later)……………4
Bartered for dental work………….4
Bartered for stay in customer’s cabin in Colorado………1
Teaching a workshop (only one, I rarely teach but plan on doing more)…..2
Local (free) media coverage……………………………….2
Small holiday bazaar (I was really surprised by this one!)………………2
eBay (but not enough profit)………………………..2
A costly ad in national art magazine but still cost less than the 50% a gallery would take……………….1
Doing a demo for local art leagues…………..1
A website just for bird art (small commission paid for sale)…………………………1
Small art show at a local state park (first 3 shows no originals sold, 4th year a $4,000 painting)…….1
Showing at a local theater………….1
Plein-air paint outs and plein-air festivals………..5
Facebook, reconnected with old friends…………2
Total originals sold by myself………………45

I’ve been with quite a few galleries since starting roughly 6 years ago and pulled out of most due to not enough sales or bad business ethics (like not paying for sales without me threatening legal action – contracts really do help!). I am now down to one gallery that is doing well but I really need another good one or two.
Total sales of originals through galleries: 25.

The lesson is simple: keep shooting buckshot and keep pushing myself to network, meet, contact and show. It can get discouraging at times, but every now and then I look over my shoulder and see that somehow I have been making it on my art alone for a few years!

I hope you’ll learn from Carol’s generous sharing of her sales numbers.

Most artists who want to earn a living from their art can’t rely on a single sales stream. You’ve got to look at multiple streams of income. And, oh yeah, keep track of how the money is coming in! I think you’ll be surprised, as Carol was.

Breaking down income into multiple streams is something we’ve been doing in our income-planning sessions in the Artist Conspiracy this month. If more income is what you seek, why not make a plan for achieving your goal? Join us in the Conspiracy.
Categories: Art Related Newsfeeds

5-Minute Social Media Tasks for the Week

Wed, 2012-01-11 05:00

There are two big complaints I hear from artists who don’t want to use social media.

1.    It’s a waste of time.
2.    It takes too much time.

©2010 Don Sullivan, Loretta Waits for Taxi. Pen and ink, 14 x 14 inches.

To address the first point, social media can easily be a waste of time if you don’t use it correctly, don’t enjoy it, or neglect your primary obligations for your business.

You will never hear me say that social media is the answer for all of your marketing.

Nor will you hear me say that you have to be on Twitter, Facebook, or any other platforms. The truth is that these platforms aren’t for everyone. You have to find a good fit.

To the first point, social media takes only as much time as you give it. If you spend 4 hours a day on Facebook, it’s not Facebook’s fault.

If you’re willing to give social media a little time, but find it hard to maintain, try squeezing these simple 5-minute tasks into your schedule.

5-Minute Social Media Tasks
  • Upload a new image to your Facebook fan page and respond to comments on your page.
  • Comment on Facebook pages where you want to be noticed (e.g. galleries, niche markets, and museums). Remember to comment as your page on other pages.
  • If you haven’t switched over to the new timeline format on Facebook, read how. It’s quick and painless, and it won’t be an option in the future, so you might as well join the party.
  • Add an event or two to your timeline on Facebook – especially if it’s about your art.
  • Share someone else’s blog post or article on Google+.
  • Leave an insightful comment on someone else’s blog.
  • Respond to comments on your blog.
  • Recommend someone on LinkedIn and leave a recommendation on a business page on Facebook.
  • Send a current Twitter update and retweet two others from your Twitter stream.
  • Post-date three tweets using your favorite scheduling service, like HootSuite or TweetDeck.
  • Review your profile on one of your social media sites. Can you freshen it up by adding a colorful word or deleting a ho-hum one?
  • Streamline the photo albums on your Facebook fan page. Do the album categories make sense? Is it time to delete some of the images?

The reasons for keeping such a list nearby are to remind you of little tasks that can have a big impact and to help you stay on task and not get sidetracked on these sites.

Remember, just spend 5 minutes on these social media tasks, and then get back to work. You have bigger, more important things to accomplish.

Art Marketing Action newsletter subscribers can download a PDF copy of the above list. To subscribe and receive and full issues of the newsletter each week, click here.

PS: The Blast Off online class for artists begins today! Join us and rev up your New Year.

Categories: Art Related Newsfeeds

Book vs. Class vs. Membership vs. Coaching

Mon, 2012-01-09 07:00

I’m often asked by artists which Art Biz Coach resources might be best for them.

The thread that holds my material together is the emphasis on action.

Choices

Read the Book

Get my book, I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion if you would like a reference source.

When you want to learn best practices for sending an email newsletter, open it up to that chapter. If you want to learn how to build your contacts list, you’ll find the answers in a different section of the book.

Lots of people read the book cover to cover, but it’s just a good thing to have on your shelf when you need some quick info.

When you buy it from me, you also get the e-book version and a free month in the Artist Conspiracy. (Read more about this below.)

Take a Class

Sign up for a class when you want information in a daily-lesson format. Like the book, classes are another way to gather information.

Some of the content in the classes duplicate what is in the book, but most of the content is different – and it’s delivered in a very different manner.

Class participation will help you do rather than just read if you make the commitment to participate. You can hold yourself accountable to the extent you want by acting on the daily email reminders and interacting on the private class blog.

Beware: The information in these classes is concentrated into 18 lessons. There’s a lot to learn in a short amount of time! I’d commit to at least 1 hour a day for most of the lessons, although it helps to look at the syllabus for each class. There might be certain lessons that you’re more savvy about than others. Consider those days for breathing.

In two days, my Blast Off class begins. It’s my most popular class and is scheduled just three times a year. Think about launching with us.

Become a Member

Join the Artist Conspiracy membership program for a higher level of accountability.

Unlike my classes, the Conspiracy isn’t for gathering information. Sure, there’s plenty of it there, but I’m more interested in how you use the knowledge you already have.

I started the Conspiracy for people who had taken all of my classes, read my book, and said, “Now what?” They liked being part of a group and missed the accountability aspect of the classes.

The Conspiracy requires a steadfast commitment to your career and a high level of personal responsibility for your actions.

In the Conspiracy, we set goals each month around a focus area. You can share your goals (if you like) in the active forums. We also have guest interviews and a monthly live Q&A session. Weekly updates are emailed to members rather than the daily ones in my classes.

This month we are focused on planning for a prosperous New Year. Read more about the Conspiracy.

Hire Me

You might request my personal help when you need a partner.

It’s difficult working by yourself all of the time. And you don’t always get the quality of feedback you’d like in a group situation.

I help individual artists with their goals, marketing and business plans, artist statements, and more. I especially enjoy working with artists who have participated in my classes, in the Conspiracy, and read my book. With that background, we have a solid foundation.

I hope this helps you decide what you need for your art career. Questions?

Categories: Art Related Newsfeeds

Twitter Tweekly via @abstanfield

Sun, 2012-01-08 07:00

RT @sandieconry a year of organizing checklists http://pinterest.com/pin/105060603776968332/

An artist organizes her space and prepares for good times ahead: bit.ly/zfmWZ1 via @bettymliu

12 artworld habits to ditch in 2012 http://is.gd/MQtYrO I agree: You don’t need a book for your art career. via @CoagulaMagazine

.@wtek challenges all #artists to make a bowl on Super Bowl Sunday – 2/5. Accept? http://hammermarks.wordpress.com/super-bowl-challenge/

Debate: Should an Artist Create all of Their Own Work? http://twrt.me/zemmzg via @JasonHorejs

Have you updated the © date on your sites yet?

Get your postcards & letters out now! Postage rates go up 1.22.12

Love your New Year video @RDanielFoster http://rdanielfoster.com/happy_new_year_2012.html You do beautiful work!

Important 2012 Tax Dates to Add to Your Calendar Right Now http://twrt.me/kshguv via @Meylah

Waiting for the Muse: 4 Tips for Procrastinating Artists http://twrt.me/7vu18d via @lorimcneeartist

Shaun White Guide to a Gold-Medal Art Career http://artbizblog.com/shaunwhite

How to use i.e. and e.g. correctly http://grammar.quickanddirtytips.com/ie-eg-oh-my.aspx

Loved this @art21 part 2 intvw w/ Eames expert http://is.gd/ViBwBU Now to go back and read pt 1

Failing to plan is planning to fail. —Alan Lakein We’re planning all month in the Artist Conspiracy http://artbizcoach.com/conspiracy

Anxiety is caused by a lack of control, organization, preparation, and action. —David Kekich

Required art reading via @hyperallergic hyperallergic.com/43617/required-reading-ipad-art-apps-and-more

Coming up later in January in the Artist Conspiracy, @markmcguinness talks about planning. We’re fortunate indeed!

Why artist decides not to sue Starbucks http://is.gd/R7AcrW via @hyperallergic

RT @artnetdotcom: Peter Schjeldahl New Yorker “year in art” http://artnt.cm/vhMMfT

You don’t need a new plan for next year. You need a commitment. via @ThisIsSethsBlog Brilliant!

Margret Short’s artist online media room http://www.margretshort.com/media_room.html

RT @JulieMorgenstrn: It’s easier to do tasks you dislike when you understand how they fit with your higher life goals. <Yes!

One of the best resources for artists is Professional Guidelines fr @HarrieteE http://is.gd/Q8zSAn <Bookmark it!

How to enable FB new timeline http://mashable.com/2011/12/15/facebook-timeline-how-to/

RT @red_lemonade “Learn it all, and throw it out.” Helen Frankenthaler

Follow @abstanfield on Twitter for the quickest news for your art business.
Categories: Art Related Newsfeeds