Branding + Art:

How to Communicate to Your Buyer Effectively?

2 Day Workshop
October 20 & 22, 6-9 pm

Zoom live Event- link to be sent upon registration

Members: $75

Non- members: $97

Limited enrolment of 15 participants

Details

What is your brand as an artist? Are you certain that what you say about your Art is what your client sees and understands? Who are you trying to attract as a client? How can you create a message to attract the client that will stay on your website, follow you on social media and ultimately buy from you?

We are inviting you to be part of this Interactive workshop that will help find the words and language to speak directly to your buyer. This workshop is to help you with the marketing content you need to attract your followers and make them fans of your work.

Over the two three-hour sessions, there will be a review of Positioning Statements and Tag lines. Two pieces which will help promote your e-commerce and social media. The goal is to provide you with the language and ideas which you can use in posting, descriptions on your website, and email marketing will engage your buyer.

Participants in this workshop will submit three images that will be reviewed by the class and focused upon. The images will be “read”, and the goal is to provide the Artist with the words, phrases and language to create a Positioning Statement for their work. Different than an Artist Statement, this language is basically the Elevator Pitch that can be used in marketing and when describing your art. During this time, the artist will present their ideas of what their art is saying and how they define their client.

Workshop is limited to 15 participants. It will be run on Zoom in 3 hour time increments, over a two day period of time.

Hosted and taught by artist, digital marketer and Artist Network Board member,

Marjolyn van der Hart, marjolyn@vdhdigital.ca

For the past 30 years, Marjolyn has traveled throughout the United States and Canada showing her work in jured art fairs. Along with Gallery representation Marjolyn has established a reputation as a professional artist and educator.  In the past few years, Marjolyn learned how to market her work online and achieve success in developing a strategy to achieve a return in digitally marketing her work online. In the past few months, Marjolyn launched her course Amplify your Art Digital marketing training course for artists.

Register for Branding + Art SOLD OUT

The Branding + Art is sold out for the October session. Please, complete the form and we will contact you when the next   Branding + Art workshop is offered, so you won’t miss out.


1. Contact information

Name*


Address*

Phone*

Email*



Send it to us!

• After you click SUBMIT, if all required fields are correct, your information will be emailed to us.

• In case of "one or more fields have an error" message, the field with the error is highlighted.

• The upload process can be slow. It is very important you wait for the spinning arrows below the big Submit button to appear followed by a green pop-up message box, informing you of a successful submission, before leaving the page. Otherwise, all data will be deleted, and the upload suspended, meaning we will not receive your submission.

• You will receive a confirmation email stating your submission has been successfully sent to us.

• Safari users: may experience problems in the submission process and are advised to use another web browser or mobile phone.

If you have any problems with this submission process, email or call the Artists' Network at 416 465-0302.